Hindi general entertainment channel Colors has moved its media duties to Maxus. The current account size of the business is estimated to be upwards of Rs 50 crore. The incumbent on the account was TME, the media arm of the Rediffusion Group.
Colors’ CEO Rajesh Kamat has confirmed the development to exchange4media. However, he did not divulge any further details on the account move. While the business has moved a week back, details on whether this was a multi-agency pitch were not available at the time of filing the report.
The creative agency of the channel is Orchard. Prior to that, the account was with Rediffusion Y&R.