The International Advertising Association’s (IAA) India chapter has roped in Hindi general entertainment channel (GEC), Colors as the ‘Presenting Sponsor’ for the first ever IAA Leadership Awards to be held in Mumbai on February 2, 2013.
The IAA Leadership Awards celebrates the individual innovative thinking and performance excellence. The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.
In a prepared statement, Raj Nayak, CEO, Colors said, “As an organisation we have always supported industry initiatives. We recently sponsored The Advertising Club’s EFFIES and so on. This is yet another step in that direction. This is the first time when marketing professionals, advertising professionals from both disciplines (creative and media) and professionals from media (Print TV, Radio, Digital etc) will come under one roof to honour excellence across all the three and we are extremely happy and excited to be a part of this initiative by the IAA.”
Srinivasan Swamy, President of International Advertising Association added, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. Colors is one the fastest growing and a respected media brand and we are extremely grateful and happy they have come forward to support this initiative. The Awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Honourable Minister for Information & Broadcasting Shri Manish Tiwari for agreeing to come and be our Chief Guest for the awards night.”