Top Story


Home >> Advertising >> Article

Colors is Presenting Sponsor for IAA Leadership Awards

Font Size   16
Colors is Presenting Sponsor for IAA Leadership Awards

The International Advertising Association’s (IAA) India chapter has roped in Hindi general entertainment channel (GEC), Colors as the ‘Presenting Sponsor’ for the first ever IAA Leadership Awards to be held in Mumbai on February 2, 2013.

The IAA Leadership Awards celebrates the individual innovative thinking and performance excellence. The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.

In a prepared statement, Raj Nayak, CEO, Colors said, “As an organisation we have always supported industry initiatives. We recently sponsored The Advertising Club’s EFFIES and so on. This is yet another step in that direction. This is the first time when marketing professionals, advertising professionals from both disciplines (creative and media) and professionals from media (Print TV, Radio, Digital etc) will come under one roof to honour excellence across all the three and we are extremely happy and excited to be a part of this initiative by the IAA.”

Srinivasan Swamy, President of International Advertising Association added, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. Colors is one the fastest growing and a respected media brand and we are extremely grateful and happy they have come forward to support this initiative. The Awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Honourable Minister for Information & Broadcasting Shri Manish Tiwari for agreeing to come and be our Chief Guest for the awards night.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking