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Collaboration is the future mantra: Subhash Kamath, Managing Partner, BBH India

Collaboration is the future mantra: Subhash Kamath, Managing Partner, BBH India

Author | exchange4media News Service | Saturday, Nov 27,2010 7:23 AM

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Collaboration is the future mantra: Subhash Kamath, Managing Partner, BBH India

“It’s not about looking at the whole account and doing the full thing. The way BBH works is that we tend to work on the high end of the brand idea and like to work closely with the client in cracking that big idea. We could well bring in other partners to work on different areas… It’s more of a collaborative model and I think collaboration is the future mantra,” says Subhash Kamath, Managing Partner, BBH India. More

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