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Colgate-Palmolive gears up for legal tangle with Dabur

11-September-2004
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Colgate-Palmolive gears up for legal tangle with Dabur

Colgate-Palmolive (India) Ltd said that the company would pursue all legal options available in the light of recent interim relief to Dabur India. FE had reported Friday that Dabur India has got interim relief from the Delhi High court which has restrained its business rival Colgate-Palmolive from telecasting a new TV commercial on Colgate tooth powder.

The court order will be effective from September 13.

Speaking to FE, on the sidelines of a press conference, Colgate-palmolive executive vice-president Vinay Hegde said that the company was formulating its legal response (to challenge the interim relief).

Colgate announced that it has brought its global oral health mascot Dr Rabbit to India on the eve of FDI Annual World Dental Congress at Pragati Maidan in Delhi. Under the initiative, the company has created ‘Colgate Bright Smiles, Bright Futures’ interactive marquee at the venue.

According to Graeme Dalziel, managing director, Colgate-Palmolive (India): “Bright Smiles, Bright Futures programme has proved to be a wonderful catalyst in motivating children to take responsibility for their own oral health habits at an early age. The focus is on children since the message of good oral hygiene is carried to families and the community at large.”

According to company relase: “Bright Smiles, Bright Futures is the award winning programme of Colgate that brings oral health care and education to over 45 million children in almost 80 countries every year. In India the programme has reached over 32 million across 77,000 schools since 1976.”

The release added: “It is a comprehensive programme that includes oral health education for children, a teacher’s training programme as well as parents’ orientation programme so that the message is sustained even after the programme is completed.”

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