Colgate Palmolive India has approached the Delhi High Court seeking permission to air a modified version of its disputed tooth powder commercial.
The application came up before a bench comprising Justice Vijender Jain and Justice Anil Kumar, which fixed the case for hearing on October 12. Last month, a single bench, in an interim order had restrained Colgate from airing its commercial holding that it was disparaging Dabur’s Lal Dant Manjan. Colgate had then filed an appeal before the division bench for vacating the order.
Senior advocate GL Sanghi and Rajiv Nayar, appearing for Colgate, submitted that because of the injunction, the company’s business was badly affected. Dabur’s counsel sought time to reply to the application, saying the company would oppose even the modified version.
Colgate has modified the commercial which showed the film star stopping Lal Dant Manjan buyers, telling them of its ill-effects by rubbing it on the purchaser’s spectacles while endorsing Colgate’s product as 16 times less abrasive and non-damaging to the glasses.