Coca-Cola is launching its new communication campaign – ‘Believe in a Happier Tomorrow’ for the New Year. The campaign weaves a world of hope and optimism, with reasons to believe in ‘happiness’ and to believe that the future will be brighter and happier. The communication is anchored in optimism and gives people myriad reasons to believe in a happy and wonderful 2012.
Speaking about the campaign, Anupama Ahluwalia, Vice President, Marketing, Coca-Cola India and South West Asia, said, “Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand’s ‘Philosophy’ by urging people to believe in a happier tomorrow. This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year.”
The new campaign has been conceptualised by the creative team at McCann Delhi led by Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India. The lyrics of the ad jingle, ‘Umeed Wali Dhoop, Sunshine Wali Aasha’, have been penned by Joshi, with music by Bollywood music composer Shantanu Moitra. The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.