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Coke to counter Pepsi’s A-ha!

23-March-2002
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Coke to counter Pepsi’s A-ha!

According to sources, Coca-Cola India has prepared a `pre-emptive' advertisement campaign for Thums Up to counter a `possible' impending campaign for Pepsi's new cola product A-ha.

Called Khatta-Meetha, it features actor Salman Khan who intervenes in a squabble between two boys drinking an `unknown cola' and debating whether it is khatta or meetha. Salman Khan offers them Thums Up `aha' (which is apparently the name of the new Pepsi product) and tastes the unknown cola, only to spit it out in disgust.

Coca-Cola has also signed up actress Sushmita for its Thums Up campaign for the season. It has earlier signed up cricketer Virendra Sehwag.

Source: Business Line

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