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Coke summer campaign to feature Aishwarya Rai

21-February-2002
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Coke summer campaign to feature Aishwarya Rai

Coca-Cola India is set to break its summer campaign featuring Aishwarya Rai. The campaign theme remains `Life ho to aisi', an adaptation of the international Coca-Cola theme `Life tastes good'. The campaign, a 60-seconder, will be aired on all mainline television channels.

According to sources at Coca-Cola, the campaign will break during the telecast of the final round of the Talent Hunt which the cola major is currently running along with music channel Channel [V] and the Web site Indiatimes.com. The theme of the summer campaign for Coke steers clear of cricket, and focuses on music instead.

Coca-Cola will continue with the desert campaign featuring Hrithik and will be aired alongside the new ad featuring Aishwarya. The new ad campaign has been created by McCann.

Source: Business Line

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