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Coke not to change the Thums Up ad

Coke not to change the Thums Up ad

Author | NULL | Monday, Mar 26,2001 12:00 AM

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Coke not to change the Thums Up ad

Coca-Cola India said that it would not change the Thums Up advertisement featuring the punchline `Yeh Dil Maange More' despite the copyright claim by rival Pepsi.

Coke's claims, coming at the beginning of the peak summer season, assumes significance since Pepsi slapped a legal notice on Coke about more than a month ago claiming `Yeh Dil Maange More' as its original punchline and that its use by any other company amounted to copyright infringement.

Meanwhile Coke on Sunday also announced a number of new ads covering its entire brand portfolio - Coca-Cola, Thumps Up, Limca as well as Sprite - which will be released shortly.

Tags: e4m

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