Coca-Cola India on Sunday launched this season’s first TV Commercial (TVC) for its clear lime brand Sprite. The TVC brings home the brand’s positioning through a point: “Just be yourself, do not fall for unnecessary ‘gyaan’ from others!”
A multi-media campaign and other creatives will follow the new ad. Incidentally, this is the first Sprite TVC created by O&M, Mumbai, after the account shifted to them from Leo Burnett, in January this year.
Source: Financial Express