Top Story


Home >> Advertising >> Article

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

Font Size   16
CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

CogMat Digital Marketing Agency has won the mandate for two of Lohiya Group’s premium quality cooking oil brands, Gold Drop and Sooprlife. The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, Media Planning and Management as well as Website Creation for Gold Drop. The retainer account was awarded following a multi-agency pitch.

CogMat will concentrate on the brands’ intent of reaching and engaging with their audience on social platforms focusing on English and Telugu on Facebook and YouTube, while also reaching out to newer markets and geographies.

Mitesh Lohiya, Director of Marketing, Lohiya Group, said “As a trusted brand for over three decades, Gold Drop and Sooprlife are constantly looking to build a unique brand identity with creative initiatives and innovative ideas, which came across in CogMat’s pitch. Through this relationship, we are certain that the combination of the agency’s extensive work experience and industry knowledge, together with their understanding of the brands’ communication needs will lead us through the next phase of brand evolution, which is launching on Social Media platforms.”

Commenting on the win, Mitchelle Carvalho, CEO at CogMat said, “We are pleased to have a prominent FMCG brand such as Gold Drop and Sooprlife on our client list. Our main thought behind building the digital strategy is focusing communication around the brands’ relationship with their consumers, their pride in bringing a quality product to the table. The strategy will be to marry our creativity and know-how with the brands’ longstanding equity and reputation.”

The engagement includes a large communication-based campaign for the brand on social media, SEO, design and development of a new website and long-form content for the brand.

Tags CogMat lohiya group

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...