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Coca-Cola to dump doctor’s endorsement in Kinley ad

Coca-Cola to dump doctor’s endorsement in Kinley ad

Author | NULL | Friday, Mar 23,2001 12:00 AM

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Coca-Cola to dump doctor’s endorsement in Kinley ad

Coca-Cola India, falling in the line with the parameters laid out by the recent Government notification on packaged water, has decided to dump the endorsement by medical professionals for its water brand, Kinley. Both the print and television commercials would be completely overhauled following the notification.

While the new endorsement would be sans the endorsement by medical professionals, the company would continue to position Kinley as a “safe and pure drinking water”.

Tags: e4m

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