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Coca Cola, Salman Khan part ways after four years of association

20-October-2016
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Coca Cola, Salman Khan part ways after four years of association

Beverages biggie Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink 'Thums Up' after four years of association. According to news reports, the company is in talks with young star Ranveer Singh to replace him.

Following media reports on them parting ways, Coca Cola and Salman Khan issued a joint statement confirming the news. “In light of the media interest and numerous inquiries that both parties have received, we find it prudent to clarify that Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio. In light of this, both parties have mutually decided not to renew their current contract,” read the statement.

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola India had also signed an agreement with Being Human, The Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities.

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