Coca Cola India has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due diligence is over indicate sources.
The account size is estimated to be round Rs 300 crores, Lodestar UM from IPGMediabrands is the current agency on record. Lodestar bagged the media mandate in August 2010, on the back of a multi- agency pitch from Madison Media who handled media duties for the Cola major for 11 years.
Coca-Cola India launched the local rendition of its new global campaign in India – “Taste the Feeling”. The new Coca-Cola TVC launched in India features Bollywood actor Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.
The Taste the Feeling,” campaign was rolled out in India on 11th March, 2016 at various platforms across key markets with a strong TV presence across Hindi and regional channels, will have integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.