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Coca-Cola clarifies on Minute Maid creative account

02-November-2006
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Coca-Cola clarifies on Minute Maid creative account

With reference to our report “Coca-Cola announces launch of Minute Maid, Schweppes; O&M to handle accounts”, that appeared on October 27, 2006, Capt Nikhil Baswan, in a retraction on behalf of the company, has clarified that the Minute Maid creative account is being handled by Leo Burnett.

Our report was based on information given by Baswan through Coca-Cola India’s PR agency, Perfect Relations, on email to the effect that “O&M would be handling both the brands”.

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