Top Story


Home >> Advertising >> Article

Coca-Cola clarifies on Minute Maid creative account

Font Size   16
Coca-Cola clarifies on Minute Maid creative account

With reference to our report “Coca-Cola announces launch of Minute Maid, Schweppes; O&M to handle accounts”, that appeared on October 27, 2006, Capt Nikhil Baswan, in a retraction on behalf of the company, has clarified that the Minute Maid creative account is being handled by Leo Burnett.

Our report was based on information given by Baswan through Coca-Cola India’s PR agency, Perfect Relations, on email to the effect that “O&M would be handling both the brands”.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean