Top Story


Home >> Advertising >> Article

Coca-Cola clarifies on Minute Maid creative account

Font Size   16
Coca-Cola clarifies on Minute Maid creative account

With reference to our report “Coca-Cola announces launch of Minute Maid, Schweppes; O&M to handle accounts”, that appeared on October 27, 2006, Capt Nikhil Baswan, in a retraction on behalf of the company, has clarified that the Minute Maid creative account is being handled by Leo Burnett.

Our report was based on information given by Baswan through Coca-Cola India’s PR agency, Perfect Relations, on email to the effect that “O&M would be handling both the brands”.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.