Top Story

e4m_logo.png

Home >> Advertising >> Article

Coca-Cola assigns creative duties for juice brand Minute Maid to Leo Burnett, Delhi

26-September-2006
Font Size   16
Coca-Cola assigns creative duties for juice brand Minute Maid to Leo Burnett, Delhi

Leo Burnett, Delhi has bagged the creative duties for Coca Cola’s Minute Maid. This is the company’s foray into the non-carbonated drink segment though in the past it did introduced Georgia tea and coffee which cannot be termed as a successful stint.

Though Coca Cola’s official confirmed the news, he refused to divulge further details. Same was the agency’s stand. The pitch process had included McCann Erickson and Leo Burnett. The size of the business could not be ascertained.

Being in the news for the pesticide controversy as well as facing the challenge of declining numbers, there have been reports of Coca-Cola foraying into other drinks besides the carbonated ones. Minute Maid, a juice brand, would be pitted against Pepsi’s Tropicana.

The Minute Maid family of brands is produced and sold by the Coca-Cola Company and is the world’s leading marketer of premium fruit juices and drinks. Though the brand has over 100 flavours and varieties, it is learnt that in India, orange juice would be first flavour launched.

Moreover, the company is mulling over launching various products and Minute Maid is just one of the several options.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video