Coca Cola, the official sponsor for the Rio Olympics 2016 has been facing severe criticism for their campaign titled ‘Together is Beautiful’ which was played during the event’s opening ceremony. NBC aired the ad featuring the song ‘America the beautiful’ and the fact that the national anthem of United States was sung in multiple languages, hasn’t gone down well with the English-speaking crowd. They instantly took to Twitter to vent their ire on the anthem and the brand.
The same ad created controversy back in 2014 when it was played during the Super Bowl. At that point of time as well, there was social media outrage and people objected to the idea of hearing “America the Beautiful’ sung in languages that were not English. Few others even objected to the idea of including two gay dads in the ad. The hashtag #BoycottCoke trended on Twitter, with some even asking a boycott of the soft drink brand for insulting the US national anthem by using foreign languages.
Twitteratti lash out at the controversial version of the anthem
Coca Cola has also launched a new ad which celebrates the gold medal moments in the Olympics. The film contains a montage of athlete’s gold medal moments and is combined with footage of people experiencing everyday moments of excitement.