English news channel CNN-IBN is scouting for a creative partner. The multi-agency pitch is underway in Delhi. Sources close to exchange4media have confirmed the news, however, the channel officials were not available for comments.
The news channel is spearheaded by renowned television journalist Rajdeep Sardesai as Editor-in-Chief. Last year, the channel launched a campaign titled ‘Putting Journalism First’ with all the senior editors showcasing the importance of news over noise, information over infotainment, empowered over powerless, optimism over doubt, substance over style, sense over sensationalism, truth over bias, and credibility over chaos. The video featured the top editorial people working with the company such as Rajdeep Sardesai, Karan Thapar, Sagarika Ghose, Rajeev Masand and Suhasini Haider.
CNN-IBN is a partnership between Global Broadcast News (GBN), a Network18 company, and Turner International (Turner) in India. Headquartered at New Delhi, the channel is supported by over 20 bureaus nationwide, along with a team of experienced newspersons and production staff. IBNLive.com is the online arm of GBN with hard news as its core offering.