Mitsubishi Heavy Industries is extending its commercial partnership with CNN International Commercial (CNNIC) by sponsoring a 12-week global campaign of ‘Powering Your World’, a dedicated digital series on CNNMoney. This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences.
Starting in October, ‘Powering Your World’ explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.
The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.
Sunita Rajan, Senior Vice President, CNN International Advertising Sales Asia Pacific said, “I am proud that CNN and Mitsubishi Heavy Industries have a fruitful relationship of online, on-air and truly integrated campaigns. We are happy to build on that collaboration and to continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution.”
Keisuke Saito, Senior General Manager, Mitsubishi Heavy Industries, LTD. Corporate Communication Department and Business Strategy Office added, “We always appreciate CNN’s creative options to tell our story. ‘Powering Your World’ on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement "Move the world forward" that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA. With the renewal of the sponsorship on CNN Money, we remain committed to further growing Mitsubishi Heavy Industries’ exposure to our global target audience of decision makers and governmental authorities.”