Even as CNBC is all geared up to launch its Hindi business news channel, the English channel is making changes to ensure that it sustains the current market competition. The channel has decided to set changes in five of its current shows in addition to a new programme.
The new show ‘Uncovered’ goes on-air on November 5. Apart from this, the channel has revamped a substantial portion of the existing line-up. These shows include Money & Commodities, Mid Cap Radar, Global Market Buzz, Corporate Radar and Reporters Diary.
Sharing on the new show, CNBC TV 18’s Marketing Head Ajay Chacko expresses, “The forthcoming property ‘Uncovered’ is a first of its kind. It tries to bring to light economic crimes and consumer grievances with the objective of raising the level of awareness about these issues and helping corporate India as well as consumers.”
Chacko explains that it is opening up commodity-based derivatives that give the scope for these changes and new shows. Says he, “With these changes in the market, volumes are bound to grow and so is investor participation. That is the rationale behind devoting special shows to money markets and commodity markets that will generate viewer interest.”
How does he see the revamping of these shows help the channel? “We believe these shows and the opportunities the various areas present will attract newer investors from different walks of life. The changes would help investors understand and evaluate various emerging as well as existing investment opportunities better.”
If numbers are anything to go by, these are some of the shows that are in any case delivering better numbers for the channel. Why did the channel zero in on these to give the audience a fresh taste? Chacko replies, “The rationale behind each differs. For instance, for Corporate Radar, investors need to understand the fundamentals of a business as much as the stock price movements etc. Mid Cap Radar explores the exciting world of Mid Cap stocks. All the shows in a similar fashion are picked to tap on the potential they have to hook more viewers.”
As far as the marketing plans are concerned, the channel is promoting the shows on the channel, “The biggest draw about the revamped line-up is that these kinds of shows and topics covered are not available elsewhere. In effect it is huge latent demand that we are trying to fulfil,” adds Chacko.
Even in the business news segment, with NDTV 24×7 going business during the market hours, the competition between the channels is becoming stiffer. These endeavours would only ensure that the race remains a close one.