CNBC Awaaz, in partnership with ICICI Bank Credit Cards, has announced the CNBC Awaaz Consumer Awards 2007. The awards ceremony will take place in Mumbai on August 24.
Leading research organisation The Nielsen Company has conducted the research spanning 42 product and service categories across the country in 34 centres, with over 10,000 respondents covering all strata of society, voicing their opinion about their most preferred brands.
The 35 widespread locations adequately represent the heterogeneous nature of India in terms of geographical zones and population size in town classes like metros, mini-metros and class I towns.
Commenting on the third edition of the CNBC Awaaz Consumer Awards, B Saikumar, COO, TV18 Group, said, “CNBC Awaaz, with its consumer focussed programming, is fast becoming the single, authoritative source for making informed decisions on investing, saving, purchasing and career choices. The CNBC Awaaz Consumer Awards, in its third consecutive year, is considered to be a seal of excellence by the industry. With consumers getting increasingly conscious about the brands they associate themselves with, it is important to keep advertisers and manufacturers abreast of the changing preferences of consumers. For recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly, it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.”
CNBC Awaaz has taken the onus to arrive at a list of the ‘Most preferred Brands’ for each of the product categories covered in this study. Banks, FMCG, consumer durables, telecom and automobiles are among the 42 services and product categories that the research will cover.
With the objective of providing marketers a better understanding of the smaller cities, CNBC Awaaz came up with a segment-based study by involving cities like Bhopal, Baroda, Patna, Bhubaneshwar and Nagpur, and giving equivalent importance to the smaller cities.
The CNBC Awaaz Consumer Awards 2007 will felicitate the most preferred brands at a glittering ceremony preceded by a high-powered panel discussion with India's regulators on how they see consumer protection evolving in this country even as consumerism continues to grow
To arrive at the results, male and female adults in the age group of 20-60 belonging to SEC A, B and C households in different parts of the country were met, and a large-scale quantitative research technique was adopted to carry out the research among the target respondents.