Preparations at the CNBC TV-18-squad for its forthcoming Hindi news channel are firming up with the business news group deciding on an agency to take care of its creative responsibilities. Subsequent to a multi-agency pitch, Lowe has bagged the account.
Informed sources share that while around five agencies were competing for the business and in the second round of presentations, the battle was between Lowe and rmg david. Though a clear account size is not available, sources further inform that the spends are in region of Rs 4-5 crore.
The intention of the Rs 50-crore business news channel, CNBC TV-18 to float a Hindi channel has been on the anvil for a while now. The idea is also to reach out to audiences in smaller towns. In its current operations, CNBC TV-18 hosts a Hindi band. It is learnt that CNBC doesn't intend to discontinue this band with the coming of the new channel.
The expectation from the new agency is not only to create an identity of the new channel that keeps it differentiated from CNBC TV-18 English news channel but also at the same time, give the channel a space in the current plethora of Hindi news channels.