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Club One Air embarks on print and outdoor campaign announcing Mumbai launch

Club One Air embarks on print and outdoor campaign announcing Mumbai launch

Author | exchange4media Mumbai Bureau | Monday, Mar 13,2006 8:20 AM

Club One Air embarks on print and outdoor campaign announcing Mumbai launch

Club One Air, Asia’s first ‘aircraft fractional ownership’ company, is spreading its wings by launching its services in Mumbai. Its entry into India’s financial capital aims to provide Mumbai’s corporate honchos the experience of luxury with convenience. Club One Air would provide Mumbai’s industry captains a chance to own an aircraft at a fraction of the actual cost and run it as per their requirements.

Announcing the launch, Manav Singh, Managing Director, Club One Air, said, “Mumbai being the business capital of the nation is a key market for us. It is the city of the corporate captains and business heads whose time is more valuable than money. We appreciate this new paradigm and Club One Air would offer flexibility of operation that would add value to their business.”

The company is taking the Print and Outdoor route to announce the launch, but on a very low key scale. The creatives have been designed by Tantra, a Delhi creative boutique.

‘Fractional ownership’ is a popular concept in the West, which gives the aircraft shareowner a sense of ‘ownership’ and also gives fractional and legal rights commensurate to his share. The advantage of fractional ownership is the ability to fly when you want to and where you want to, unlike in scheduled airlines. Private jets increase productivity and enable you to finish more in as little time as possible. Visits to a different part of the country or the globe, which often would take weeks, can be accomplished in a matter of days.

Club One Air’s fleet currently comprises nine aircraft. The company unveiled its exclusive fleet to service the Mumbai market recently. The fleet in Mumbai includes Cessna Citation II aircraft and two Augusta 119 helicopters.

“This in our initial plan. We intend to expand this shortly anticipating a huge demand that has been indicated by the queries and near firm ownership orders we have received prior to our launch in this key market. By the end of 2006 we aim to expand our fleet to 20 aircraft and by 2007 end we should be with 50 aircrafts,” Singh added.

Club One Air was launched in North India in August last year. The company has since then added seven more carriers to its portfolio. The company recently launched its Jet Card programme, a convenience card for ‘high net-worth’ individuals who have a definite requirement for an aircraft, but need to understand their own flying requirements and patterns.

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