Winners of Clio Awards 2010 have been announced and Taproot India is the only winner from India from among the Indian entries that had made it to the shortlist. The Clio Awards were held in New York on May 26-27, 2010.
Taproot India bagged a Clio Gold for its work for Transasia Paper for their Conqueror paper range, titled ‘Colours of India’, in the Business equipment/ Services in the Print Campaign category.
On winning their first international gold, an excited Santosh Padhi, Chief Creative Officer & Co-founder, Taproot India, commented, “Clio is one of the oldest and very prestigious advertising award shows in the world today. Winning a Clio Gold is very tough, so it’s really a great achievement for us to get a Gold for the country.”
The other Indian entries that had made to the Clio Awards shortlist this year included Taproot India for its work on Bartan - utensil cleaning bar (Mirror finish) in the Billboard category; Ogilvy India in the Design category for India Post – Stamps and Poster campaign for The Economist in the Media category and Leo Burnett for Tide Detergent’s Magttraction campaign in the Print campaign category.
The Clio Awards is a recognised international advertising, design and communications competitions honouring creative excellence and innovation. The Awards honour winning work in mediums including: Print, Poster, Billboard, Direct Mail, Design, Integrated, Television/ Cinema/ Digital, Television/ Cinema/ Digital Technique, Radio, and Student.