Clio Awards 2009 has announced the shortlist for the Design, Innovative, Integrated, Interactive, Print - Direct Mail, Television/ Digital/ Cinema, Poster, Billboard, Content & Contact and Strategic Communications/ Public Relations categories. Nine Indian entries have made it to this shortlist – Publicis Communication (3 entries), O&M, Leo Burnett and Contract (2 entries each).
Under the design category, three Indian agencies have made it to the shortlist. Leo Burnett India’s Luxor Highlighter, Publicis Communication’s Cancer Patients Aid Association and Design Sutra’s Contract India have been shortlisted for single entries under Corporate Identity, Environmental Design and Package Design, respectively.
For the Poster Category, in the Public Service Single, Contract Advertising has an entry, while Ogilvy India’s work for Corporate Chhattisgarh’s has been shortlisted for Public Service campaign.
In the Innovative category, Publicis Communication’s work on Wespro Digital Cameras has made it to shortlist for Electronic Equipment sub-category. The Luxor Highlighters campaign, which has earned Leo Burnett a lot of laurels already, has been shortlisted for Integrated Campaign single entry.
O&M India’s work on IBM, titled ‘Verb Dictionary’, has made it to the shortlist for Print - Direct Mail category in the Dimensional single sub-category.
For Television/ Digital/ Cinema, Publicis Communication has earned a shortlist for Himani Fast Relief, titled ‘The Human Machine’, under the Pharmaceuticals single sub-category.