A dozen creatives under 33 years of age will respond to a brief from the United Nations in Clio’s third 24-hour challenge, at the Future Gold | Young Creatives Program during the Clio Festival 2006. Among the chosen 12 is Junior Copywriter from Contract’s Mumbai office, Avinash Baliga.
Junior copywriters and art directors from advertising agencies around the world were invited to apply. A team of experienced creatives reviewed all materials and selected 12 applicants representing the best-of-the-best from across the globe (two participants from each of the six world regions).
Said an elated Baliga, “We had to send in six pieces of portfolio work, and the selection was based on that. This is the first time I’ve entered a competition, and am looking forward to it.” Baliga, 24, has been with Contract for two and a half years now, and this is his first job.
The 12 participants will be split as six teams of two each for the contest. They are in with a chance to win a Gold Clio Plaque. A group of Clio jury members will provide feedback on preliminary presentations before selecting three teams – the finalists. The three finalists will then present their ideas to Elisabeth Nolet, Head of Public Affairs, Private Sector and Public Affairs, External Relations, United Nations, before an audience of Clio delegates at the annual Clio Festival. The winning Future Gold team will be named at the Clio Content & Contact, Print, Internet, Design & Innovative Media Awards on May 15, 2006, said the organisers.
The other 11 participants for the 2006 Future Gold: Young Creatives Program are Robbie Brammall of Clemenger BBDO Sydney, Alessandro Bernardo and David Romanetto of Giovanni, FCB, São Paulo, Anthony Chelvanathan and Steve Persico of Leo Burnett, Toronto, Yee Kiang Tan of Naga DDB Malaysia, Anthea Goodrick of Clemenger BBDO Wellington, Ÿystein Vik of BBDO Oslo, Mihnea Gheorghiu, of Leo Burnett & Target, Bucharest, Veronica Johnson of DDB Dallas, and Menno Kluin, of Saatchi & Saatchi New York.
The program is coordinated by the Clio Awards, in conjunction with Ignacio Oreamuno, director of ihavanidea. Getty Images is the exclusive image sponsor of the program, and will supply all images used in the brief and presentations. Adobe Systems will supply all software used by the participants in developing their presentations. Apple Computer is a technology sponsor.
The Clio Awards were founded in 1959 to celebrate creative excellence and innovation in advertising. Joining the jury in 2006 from India is Elsie Nanji, Executive Creative Director, Ambience Publicis. She is part of the Television / Cinema jury.