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Clients haven’t understood the social medium: Ashish Bhasin

Clients haven’t understood the social medium: Ashish Bhasin

Author | exchange4media News Service | Saturday, Jul 09,2011 8:21 AM

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Clients haven’t understood the social medium: Ashish Bhasin

“The key thing is that the clients haven’t understood the social medium. They just want to feel that they have a presence on social, but do not know how to use it. They need to understand five cardinal rules, apply them to each brand in each category and then venture into any kind of activity,” says Ashish Bhasin, Chairman, India and CEO, South-East Asia, Aegis Media.More

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