Top Story

e4m_logo.png

Home >> Advertising >> Article

Classic Polo signs on Charu Sharma, plans extensive advertising

27-January-2005
Font Size   16
Share
Classic Polo signs on Charu Sharma, plans extensive advertising

In an effort to strengthen its brand presence, Classic Polo, a brand belonging to the Royal Classic Group specialising in men’s wear, has taken up a number of initiatives. For one, the brand has signed up cricket commentator Charu Sharma as their brand ambassador.

Commenting on the tie-up, Anand Aiyer, Brand Head of Royal Classic Group, said, “Charu Sharma has the quintessential of today’s modern man with ease, comfort, passion for challenge and sportsmanship. These qualities are reflected in Classic Polo.” The Classic Polo range is manufactured in technical collaboration with the German company Kitaro GMBH, and it notched a turnover of Rs 28 crore in 2004.

“In line with our vision to become one of the leading apparel players in the domestic market, we aim to open 20 more exclusive stores across the country by the year-end and Charu Sharma will be the icon of our brand. Classic Polo is a lifestyle brand with presence across India and UAE,” said Aiyer.

In Delhi Classic Polo is available in stores like Shopper’s Stop, Globus, Ebony, Ritu Wears, etc., in the price range of Rs 325 to Rs 995. It has a retail presence in multi-brand outlets with nine exclusive stores. “We will strengthen the presence by having 25 exclusive stores by 2005 end,” Aiyer informed.

“The company was launched in February 2001, and in four years, has grown faster than any other existing brand in India. We have a 20 per cent market share in the branded knitwear category.”

Talking about the marketing strategy, Aiyer said, “We spend over Rs 4 crore on advertising every year. In fact, we have spent Rs 2.85 crore on television advertising in just a span of eight weeks. Our ads appear on leading channels like MTV, Star, NDTV, Aaj Tak. Earlier we were into print advertising with some advertising on regional channels as well, but now we aim to make our presence felt nationally.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited