To Whom It May Concern
We refer to an Article captioned “In-film branding scores with marketers and audiences” authored by our Ms. Neha Pant, which was hosted on our website www.exchange4media.com on May 8, 2002 and which was circulated by us amongst advertisers, advertising agencies and media houses. Certain statements appearing in the said article were factually incorrect and could have been interpreted as being defamatory with respect to Model Plus Coordinating and Publishing Company Pvt. Ltd. and/or its employees/clients.
We state that the said references were absolutely unintentional and were made solely out of human/clerical error. We declare and confirm that we had no intention of defaming Models Plus Coordinating & Publishing Company Pvt. Ltd and/or its employees/clients, by the statements made in the said article.
We have amended the said article, which amended article now appears on our website www.exchange4media.com and all other websites where it had been previously published. We have withdrawn from circulation, either online or otherwise, the said article and the amended article is now under circulation.
We apologise and highly regret any mental harassment, loss including loss of reputation and goodwill, which may have been unintentionally caused to Models Plus Coordinating & Publishing Company Pvt. Ltd. and/or its employees/clients, in this respect