Top Story

e4m_logo.png

Home >> Advertising >> Article

Citizen Watches ropes in Rahul Dravid as brand ambassador

09-May-2006
Font Size   16
Share
Citizen Watches ropes in Rahul Dravid as brand ambassador

Japanese watch manufacturer Citizen Watches has signed on Indian cricket captain Rahul Dravid as brand ambassador to endorse the Citizen Eco-Drive range of watches for men. Dravid will be endorsing the brand for two years.

Hideaki Nakazaki, MD, Citizen Watches (India) Pvt Ltd, in an official communiqué, said, “Rahul Dravid as the brand ambassador embodies the spirit of confidence, leadership and independent nature. He reflects the attitude and values of living life by being true to himself, his beliefs and convictions. Dravid epitomises a unique spirit that Citizen Eco-Drive watches also reflect.”

“This tech-wonder range of watches with its international looks and styling is completely imported and has set new standards for the style conscious, global Indian customer. It’s the perfect confluence of style and substance, aesthetics and state-of-the-art-technology. Now, along with Kareena Kapoor, the brand ambassador for the ladies watch range, the Rahul Dravid association will help the brand achieve new milestones,” Nakazaki further said.

Priced between Rs 3,990 and Rs 39,380, Citizen Eco-Drive watches come in collections such as Perpetual Calendar, Moon Collection, etc.

The company, which closed the March 2006 fiscal at Rs 60 crore, is eyeing Rs 100 crore sales by the end of this fiscal. Citizen Watches will be spending around Rs 10 crore on advertising in the next fiscal year.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...