Top Story

e4m_logo.png

Home >> Advertising >> Article

Citizen Watches ropes in Rahul Dravid as brand ambassador

09-May-2006
Font Size   16
Share
Citizen Watches ropes in Rahul Dravid as brand ambassador

Japanese watch manufacturer Citizen Watches has signed on Indian cricket captain Rahul Dravid as brand ambassador to endorse the Citizen Eco-Drive range of watches for men. Dravid will be endorsing the brand for two years.

Hideaki Nakazaki, MD, Citizen Watches (India) Pvt Ltd, in an official communiqué, said, “Rahul Dravid as the brand ambassador embodies the spirit of confidence, leadership and independent nature. He reflects the attitude and values of living life by being true to himself, his beliefs and convictions. Dravid epitomises a unique spirit that Citizen Eco-Drive watches also reflect.”

“This tech-wonder range of watches with its international looks and styling is completely imported and has set new standards for the style conscious, global Indian customer. It’s the perfect confluence of style and substance, aesthetics and state-of-the-art-technology. Now, along with Kareena Kapoor, the brand ambassador for the ladies watch range, the Rahul Dravid association will help the brand achieve new milestones,” Nakazaki further said.

Priced between Rs 3,990 and Rs 39,380, Citizen Eco-Drive watches come in collections such as Perpetual Calendar, Moon Collection, etc.

The company, which closed the March 2006 fiscal at Rs 60 crore, is eyeing Rs 100 crore sales by the end of this fiscal. Citizen Watches will be spending around Rs 10 crore on advertising in the next fiscal year.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46