Japanese watch manufacturer Citizen
Watches has signed on Indian cricket captain Rahul
Dravid as brand ambassador to endorse the Citizen
Eco-Drive range of watches for men. Dravid will be
endorsing the brand for two years.
Hideaki Nakazaki, MD, Citizen Watches
(India) Pvt Ltd, in an official communiqué, said,
“Rahul Dravid as the brand ambassador embodies the
spirit of confidence, leadership and independent
nature. He reflects the attitude and values of living
life by being true to himself, his beliefs and
convictions. Dravid epitomises a unique spirit that
Citizen Eco-Drive watches also reflect.”
“This tech-wonder range of watches
with its international looks and styling is completely
imported and has set new standards for the style
conscious, global Indian customer. It’s the perfect
confluence of style and substance, aesthetics and
state-of-the-art-technology. Now, along with Kareena
Kapoor, the brand ambassador for the ladies watch
range, the Rahul Dravid association will help the
brand achieve new milestones,” Nakazaki further said.
Priced between Rs 3,990 and Rs
39,380, Citizen Eco-Drive watches come in collections
such as Perpetual Calendar, Moon Collection, etc.
The company, which closed the March
2006 fiscal at Rs 60 crore, is eyeing Rs 100 crore
sales by the end of this fiscal. Citizen Watches will
be spending around Rs 10 crore on advertising in the
next fiscal year.