Top Story

e4m_logo.png

Home >> Advertising >> Article

Citibank moves media duties to Mediaedge:cia

14-September-2006
Font Size   16
Share
Citibank moves media duties to Mediaedge:cia

Following a global realignment, Citibank has moved its media buying and selling responsibilities to Mediaedge:cia (MEC) in India. The account so far was with The Media Edge.

Shubha George, MD, MEC, said, “This is part of a global realignment. MEC handles Citibank in many markets and the same has been applied to India now.”

She further said that no pitch process was involved in the move. About the addition of the client to MEC kitty, which has just seen wins like Nivea and Singapore Airlines, she said, “We are very happy with the addition of a client like Citibank to our clientele. We have done some work for them already now and are looking forward to a fruitful partnership.”

Citibank offers a range of services from Internet banking, loans, investment, insurance, credit cards and so on.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.