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Cisco looking for new agency to handle global account

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Cisco looking for new agency to handle global account

Cisco Systems, the Internet networking company is looking for a new agency to handle its multimillion-dollar global account.

According industry sources, agencies that received requests include Havas Advertising's Arnold Worldwide, San Francisco; Omnicom Group's BBDO West, Los Angeles, and TBWA/Chiat/Day, Playa del Rey, Calif.; Deutsch, Los Angeles; and WPP Group's J. Walter Thompson/Tonic, San Francisco.

According to company sources, Goodby, Silverstein & Partners, San Francisco, received a request but will not participate in the review. Neither will Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco, which cited its Avaya account as a conflict.

Ten-year agency incumbent, Interpublic's Hill, Holliday, Connors, Cosmopulos, San Francisco, will not participate in the review.


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