Top Story

e4m_logo.png

Home >> Advertising >> Article

Cisco looking for new agency to handle global account

12-February-2002
Font Size   16
Share
Cisco looking for new agency to handle global account

Cisco Systems, the Internet networking company is looking for a new agency to handle its multimillion-dollar global account.

According industry sources, agencies that received requests include Havas Advertising's Arnold Worldwide, San Francisco; Omnicom Group's BBDO West, Los Angeles, and TBWA/Chiat/Day, Playa del Rey, Calif.; Deutsch, Los Angeles; and WPP Group's J. Walter Thompson/Tonic, San Francisco.

According to company sources, Goodby, Silverstein & Partners, San Francisco, received a request but will not participate in the review. Neither will Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco, which cited its Avaya account as a conflict.

Ten-year agency incumbent, Interpublic's Hill, Holliday, Connors, Cosmopulos, San Francisco, will not participate in the review.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.