Top Story


Home >> Advertising >> Article

Cipla Health partners with Soho Square for Nicotex

Font Size   16
Cipla Health partners with Soho Square for Nicotex

Soho Square, Mumbai has bagged yet another big account this year. Following the two big wins of Vasmol and Faber in January and February, they have now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum. 

Speaking on the association, Himava Nath, Head Marketing, Cipla Health said, “ Nicotex, the No. 1 doctor recommended brand in India, is the leading brand in smoking cessation. We have got significant growth for the brand, but we have only scratched the surface. Research shows that India is home to 12% of the world’s smokers, we feel SOHO can help us unlock the true potential of the brand and achieve our vision of a smoking free India.” 

Commenting on the win, Samrat Bedi, Head of Office, Soho Square, Mumbai added, “ Cipla Health is a big brand and we are glad that they have given us this opportunity. Nicotex is the market leader in the category, and Soho has been entrusted with strengthening this position. Cipla Health chose us having noticed the value we bring to the existing brands we handle. Of course, this is a very big win.” 

Cipla Health (a newly formed subsidiary of Cipla) with a vision to improve the lives of Indian consumers, plans to position itself as a trusted consumer healthcare brand by providing innovative, consumer friendly products.

Shashank Lanjekar, Senior VP – Strategic Planning, Soho Square, Mumbai said, “Nicotex is a challenging brand on two counts. Firstly, it operates in that rare category where prospects will stop buying the product forever after about 12-15 weeks if they use it correctly. Secondly, it’s an assignment of classic behaviour change albeit with a difference. Here, it’s addiction we are addressing. And that’s as difficult as it gets. So yes, we are very excited to get started.”

Soho Square currently works with a number of brands including Tata Motors, YES Bank, H&R Johnson and Bisleri. The agency has recently been in the news for the launch of Bisleri's soft-drinks range and Franklin Templeton’s “Good EMI” campaign promoting SIPs.

Tags Soho Square Cipla Nicotex

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...