The Confederation of Indian Industry (CII) is organising a seminar on ‘Brand Building’ in Ahmedabad on November 28. The seminar, which revolves around the theme of ‘Achieving success through Brand Building’, has attracted some of the best minds in the industry and academia for interactive discussions and debates.
Professor Atul Tandan, Director, Mudra Institute of Communications Ahmedabad (MICA) will be chairing the seminar.
Vishal Gakhar, Deputy Director, CII, said, “We have been thinking of organising a seminar on brand building in Gujarat for a very long time. The objective of this seminar is to discuss the need of brand building, discuss certain case studies of successful brands from Gujarat. There is a need to understand the latest trends, concepts, and tools available for brand building. The aim is to make the small and medium enterprises understand the importance of brand building, make them understand as to how a brand can be built with a small budget.”
Professor Abraham Koshy, Professor of Marketing, Indian Institute of Management, Ahmedabad would be the keynote speaker.
The seminar has been divided into three sessions: one is on FMCG products wherein case studies of companies like Wagh Bakri, Balaji Wafers and Amul would be discussed.
Post-lunch the session on the engineering sector will have case studies of Elecrothem and Mamata Group. The day will conclude with a session on the booming retail and services sector.
The topics and events have been designed for senior practitioners tasked with branding, marketing and communication responsibilities in mind. The seminar will help practitioners deliver impact to their brands.