The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The Summit will see some key topics such as ‘Disruption by the new age customer’; ‘Disruption by rise of new media’; ‘Disruption by technological advances’; ‘End of television and advertising as we know them’; ‘Co-creation of products, commercial content and enhanced consumer experience’; ‘Engaging with Consumer with Celebrities’; ‘Engaging consumers through mobile services’; and ‘Enhancing Shareholders Value and Technology bridging the consumer-brand divide’, being discussed on the platform.
The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group. The opening session will also see participation of SK Swamy, Chairman, Brand Summit 2010 and CMD, RK Swamy BBDO Pvt Ltd, and Tim Love, Chairman & CEO, Asia Pacific India Middle East Africa (APIMA), Omnicom Group Inc, among others.
Some of the other eminent names that will participate in discussions include Dr Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services; Peter Shankman, Founder & CEO, The Geek Factory, Inc., USA; Punita Lal, Executive Director (Marketing), PepsiCo India; Andrew Robertson, President & CEO, BBDO Worldwide, USA; Rahul Welde, Vice President, Media Services, Asia AMET, Unilever, Singapore; Jonathan Howlett, Director - Airtime Sales, BBC World, UK; and Deepak Srinivasan, VP of Corp & Business Development, Ankeena Networks, among others.