Top Story

e4m_logo.png

Home >> Advertising >> Article

CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

19-February-2010
Font Size   16
Share
CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The Summit will see some key topics such as ‘Disruption by the new age customer’; ‘Disruption by rise of new media’; ‘Disruption by technological advances’; ‘End of television and advertising as we know them’; ‘Co-creation of products, commercial content and enhanced consumer experience’; ‘Engaging with Consumer with Celebrities’; ‘Engaging consumers through mobile services’; and ‘Enhancing Shareholders Value and Technology bridging the consumer-brand divide’, being discussed on the platform.

The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group. The opening session will also see participation of SK Swamy, Chairman, Brand Summit 2010 and CMD, RK Swamy BBDO Pvt Ltd, and Tim Love, Chairman & CEO, Asia Pacific India Middle East Africa (APIMA), Omnicom Group Inc, among others.

Some of the other eminent names that will participate in discussions include Dr Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services; Peter Shankman, Founder & CEO, The Geek Factory, Inc., USA; Punita Lal, Executive Director (Marketing), PepsiCo India; Andrew Robertson, President & CEO, BBDO Worldwide, USA; Rahul Welde, Vice President, Media Services, Asia AMET, Unilever, Singapore; Jonathan Howlett, Director - Airtime Sales, BBC World, UK; and Deepak Srinivasan, VP of Corp & Business Development, Ankeena Networks, among others.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.