Top Story


Home >> Advertising >> Article

CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

Font Size   16
CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The Summit will see some key topics such as ‘Disruption by the new age customer’; ‘Disruption by rise of new media’; ‘Disruption by technological advances’; ‘End of television and advertising as we know them’; ‘Co-creation of products, commercial content and enhanced consumer experience’; ‘Engaging with Consumer with Celebrities’; ‘Engaging consumers through mobile services’; and ‘Enhancing Shareholders Value and Technology bridging the consumer-brand divide’, being discussed on the platform.

The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group. The opening session will also see participation of SK Swamy, Chairman, Brand Summit 2010 and CMD, RK Swamy BBDO Pvt Ltd, and Tim Love, Chairman & CEO, Asia Pacific India Middle East Africa (APIMA), Omnicom Group Inc, among others.

Some of the other eminent names that will participate in discussions include Dr Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services; Peter Shankman, Founder & CEO, The Geek Factory, Inc., USA; Punita Lal, Executive Director (Marketing), PepsiCo India; Andrew Robertson, President & CEO, BBDO Worldwide, USA; Rahul Welde, Vice President, Media Services, Asia AMET, Unilever, Singapore; Jonathan Howlett, Director - Airtime Sales, BBC World, UK; and Deepak Srinivasan, VP of Corp & Business Development, Ankeena Networks, among others.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow