Top Story

e4m_logo.png

Home >> Advertising >> Article

CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

19-February-2010
Font Size   16
Share
CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address

The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The Summit will see some key topics such as ‘Disruption by the new age customer’; ‘Disruption by rise of new media’; ‘Disruption by technological advances’; ‘End of television and advertising as we know them’; ‘Co-creation of products, commercial content and enhanced consumer experience’; ‘Engaging with Consumer with Celebrities’; ‘Engaging consumers through mobile services’; and ‘Enhancing Shareholders Value and Technology bridging the consumer-brand divide’, being discussed on the platform.

The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group. The opening session will also see participation of SK Swamy, Chairman, Brand Summit 2010 and CMD, RK Swamy BBDO Pvt Ltd, and Tim Love, Chairman & CEO, Asia Pacific India Middle East Africa (APIMA), Omnicom Group Inc, among others.

Some of the other eminent names that will participate in discussions include Dr Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services; Peter Shankman, Founder & CEO, The Geek Factory, Inc., USA; Punita Lal, Executive Director (Marketing), PepsiCo India; Andrew Robertson, President & CEO, BBDO Worldwide, USA; Rahul Welde, Vice President, Media Services, Asia AMET, Unilever, Singapore; Jonathan Howlett, Director - Airtime Sales, BBC World, UK; and Deepak Srinivasan, VP of Corp & Business Development, Ankeena Networks, among others.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education