Chlor-mint has launched a nation-wide contest as part of a promotional, interactive campaign with mobile2win, where cash prizes of Rs 1 lakh, along with Nokia phones will be at stake for millions of Indians every day.
There will be a 5-digit code printed on almost 30 crore Chlor-mint wrappers, which participants can send through either SMS or the web. “The campaign is a take-off from the earlier Chlor-mint campaign. At 50 paise per candy, this promotion offers millions of Indians a potential windfall every day and significant gratification every hour,” said Nikhil Sharma, Assistant Marketing Manager, Perfetti Van Melle India Pvt Ltd.
The campaign will go on for two months and is aimed at 30 crore potential buyers of Chlor-mint, who could win prizes every hour. Mobile2win will manage the contest on behalf of Perfetti Van Melle, the company that owns Chlor-mint, and will be responsible for ideation, technology infrastructure, as well as complete customer relationships.
According to Aji Joseph, Head-Sales and Business Development, “Mobile2win is happy to be the wireless platform partner for Perfetti. We have partnered with more than 120 brands in India.”