It was a close call between Nitin Sarkar of Srijan Advertising and Chirayu Palande of Ogilvy & Mather for the top prize for the IMPACT 7th anniversary cover design contest. In the flood of creativity that the contest evoked, the panel of judges had a tough job indeed, but they eventually shortlisted seven candidates, and picked Chirayu as winner. Chirayu gets an iPad 2 as the prize.
A little about the winner here – Chirayu is an art director by profession and a photographer and illustrator at heart. He has a BFA degree in applied arts from Rachna Sansad. He started his career under Sunil Mahadik’s guidance at Flagship Advertising. From there, he moved on to a couple of independent creative boutiques and got his big break at Meridian (Ogilvy’s second agency) where he worked closely with Renzil D’ Silva on brands like ChildLine, ITC and MontBlanc, and was also a part of the team that launched 9X and NewsX. From there, he moved to Leo Burnett, where his mandate was to head the art domain for Uninor’s regional creative output. His work was also acknowledged at Goafest. He is currently a Senior Art Director at Ogilvy & Mather.
On creating the winning cover design, Chirayu said, “The theme of the IMPACT cover design contest was ‘7 years’, so I thought of choosing important events in the last seven years that have caught the industry’s attention. I have been following the movement of accounts, and know how big accounts have moved to some agencies. For instance, design work for the Rupee symbol or Vodafone ZooZoos. All small and big events captured my attention, which I always wanted to put down in the form of a design. So I actively and passionately worked on the design.”
On winning the contest, he said, “Frankly speaking, I was expecting the reward. I worked really hard and spent a lot of time designing it. Sometimes, I kept daily work aside and dedicated myself to it. It feels great that I have won the contest.”
Chirayu is a regular reader of IMPACT. “I get industry news by reading IMPACT. My seniors at Leo Burnett advised me to read IMPACT regularly, as it not only gives news, but also insights into the industry. In fact, I have portrayed recent industry updates in my design. I believe IMPACT is not seven years old. It is seven years young!” he declared.