Chennai-based shop WOC Advertising Enterprize has bagged more than seasoned professionals in January 2006. Close on the heels bagging the Dixcy undergarments account, the Chennai-based shop has netted the creative duties of glass processing company, Mahaveer Safety Glass Co. (Pvt) Ltd.
Mahaveer Safety Glass, which processes glass, strengthening and tempering it for special uses, is looking to expand its presence across the country, besides getting into specialised segments like auto glass.
Speaking to exchange4media, Amuthan, MD, WOC, said, “The client is in an industry segment which is getting organised now. For us it is a new segment, but the win is in keeping with our focus on national clients from this year on. Just because it is a largely B2B segment, we do not want to miss out on delivering the WOC edge.”
As reported by exchange4media, the Chennai-based shop is keen to add national clients to its present portfolio. Aiding the effort is a spruce up of the talent pool, with experienced professionals with experience from across the country.
]On the task ahead, Amuthan added, “Anything an architect dreams today is possible. In some time, people in the industry believe that all glass will move towards processed glass. The potential is huge. We want to bring the magic of glass to every segment.”
Mahaveer’s primary] market as of now is in South India, across Tamil Nadu, Andhra Pradesh, Kerala, Karnataka and Pondicherry.