Chennai-based saree brand RmKV, which is currently reviewing its creative duties, is in the process of finalising a creative agency. The retail store already has a well worked out brand positioning as the saree destination in Chennai. Mudra is the incumbent agency.
When contacted, a senior official of RmKV confirmed the development and said, “Till recently, the creative agency handling the RmKV business was Mudra. We are currently in the process of evaluating agencies and should be taking a decision soon.” The size of the account couldn’t be ascertained at the time of filing this report.
Known as the saree brand of Chennai, RmKV is also known for investing a substantial amount on its brand positioning and promotions. It may be recalled that in 2007, Mudra had bagged a Gold at the New York AME International Awards in the Retail Stores category for its case study presentation on RmKV.