Top Story


Home >> Advertising >> Article

Chennai based Rubecon forays into the business of the 'Corporate Identity'

Font Size   16
Chennai based Rubecon forays into the business of the 'Corporate Identity'

To provide an edge over the competition and to gain a top of mind recall, it becomes imperative to innovate new ideas. And so seems the case with Rubecon Advertising. Rubecon, the 25 crore Chennai-based ad agency, is now exploring the new business of creating the 'Corporate Identity'- the name and logo of a manufacturing organization or a service providing company. Rubecon has worked on the corporate identity for CavinKare, Cholayil Group, Satyam Infoway and is currently doing a similar exercise for the GTN Group.

Rubecon incorporates the organization identity (read logo) in its design. It lays down a manual with guidelines for the application and usage of the logo across different media like ads, signages, Point of Purchase material, packaging etc. The company also develops a special manual giving guidelines of the company's logo and its applications and seeks to build synergies through the use of the logo so that all brands are seen as being manufactured or offered by the company.

By this initiative Rubecon believes that while developing an identity, the agency gets to interact closely with the top management of the company. And this in turn helps to understand the nature of the brands that come under the company. Apart from the use of creativity in design and colours, it creates special fonts for a company logo. Some of the Rubecon's accounts include CavinKare, RPG Cellular, Vijay TV and Citibank NRI services.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...