To provide an edge over the competition and to gain a top of mind recall, it becomes imperative to innovate new ideas. And so seems the case with Rubecon Advertising. Rubecon, the 25 crore Chennai-based ad agency, is now exploring the new business of creating the 'Corporate Identity'- the name and logo of a manufacturing organization or a service providing company. Rubecon has worked on the corporate identity for CavinKare, Cholayil Group, Satyam Infoway and is currently doing a similar exercise for the GTN Group.
Rubecon incorporates the organization identity (read logo) in its design. It lays down a manual with guidelines for the application and usage of the logo across different media like ads, signages, Point of Purchase material, packaging etc. The company also develops a special manual giving guidelines of the company's logo and its applications and seeks to build synergies through the use of the logo so that all brands are seen as being manufactured or offered by the company.
By this initiative Rubecon believes that while developing an identity, the agency gets to interact closely with the top management of the company. And this in turn helps to understand the nature of the brands that come under the company.
Apart from the use of creativity in design and colours, it creates special fonts for a company logo. Some of the Rubecon's accounts include CavinKare, RPG Cellular, Vijay TV and Citibank NRI services.