Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil Worldwide SW Asia bags creative duties of Halonix

24-September-2013
Font Size   16
Share
Cheil Worldwide SW Asia bags creative duties of Halonix

Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technologies’ Consumer Lighting business.

The account was won post a multi-agency pitch.

Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “These are exciting times at Cheil India. Given our strong, digital, retail, visual merchandising and shopper marketing arms, the move is to integrate, so that the sum of our parts is greater than the whole. Building the brand Halonix will provide us with yet another opportunity to showcase our 'Unavoidably integrated' promise.”

Commenting on Cheil’s appointment as Halonix’s communication partner, Rakesh Zutshi, Chief Operating Officer, Halonix Technologies said, “Cheil’s understanding and strategy for Halonix Consumer Lighting clearly echoed the next level rationale required for consumer engagement and we are looking forward to illuminating times in our partnership with Cheil.”

Amar Wadhwa, Founder and Executive Director, CrystalEyes, (the company that manage marketing for Halonix Technologies) said, “Cheil’s integrated expertise and understanding that a consumer lighting brand will be built not just through advertising but through the deployment of the idea through a plethora of relevant touch-points is what won them the business.”

 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.