Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technologies’ Consumer Lighting business.
The account was won post a multi-agency pitch.
Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “These are exciting times at Cheil India. Given our strong, digital, retail, visual merchandising and shopper marketing arms, the move is to integrate, so that the sum of our parts is greater than the whole. Building the brand Halonix will provide us with yet another opportunity to showcase our 'Unavoidably integrated' promise.”
Commenting on Cheil’s appointment as Halonix’s communication partner, Rakesh Zutshi, Chief Operating Officer, Halonix Technologies said, “Cheil’s understanding and strategy for Halonix Consumer Lighting clearly echoed the next level rationale required for consumer engagement and we are looking forward to illuminating times in our partnership with Cheil.”
Amar Wadhwa, Founder and Executive Director, CrystalEyes, (the company that manage marketing for Halonix Technologies) said, “Cheil’s integrated expertise and understanding that a consumer lighting brand will be built not just through advertising but through the deployment of the idea through a plethora of relevant touch-points is what won them the business.”