Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil Worldwide SW Asia appoints Atishi Pradhan

02-December-2013
Font Size   16
Share
Cheil Worldwide SW Asia appoints Atishi Pradhan

Cheil Worldwide SW Asia has appointed Atishi Pradhan as Chief Strategy Officer. She will lead the ‘Integrated Strategy’ function at Cheil encompassing traditional, digital, retail and experiential divisions.

She will also spearhead the agency’s proprietary category/ consumer knowledge initiatives and guide both, current and potential clients on brand marketing strategies. In addition, she will play an active role in enhancing data analytics, research, insights and new capabilities for Cheil in the region.

Confirming the appointment Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia said, “We are delighted to have Atishi on board to lead our ‘Integrated Strategy’ function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

Pradhan’s experience of over two and a half decades encompasses a multitude of diverse categories ranging from FMCG to technology, education and health. It is her belief that strong ‘business objectives’ orientation for brands is the need of the hour which drives one’s ability to devise brand strategy rooted in long-term objectives, as well as immediate imperatives that arise from changing competition, changing consumers, changing technologies, said an official release.

Commenting on her joining, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I am looking to bringing about transformations that drive brand solutions and create brand opportunities.”

She joins from Mogae Media, which she joined in February 2012 as Chief Strategy Officer. At Mogae, she devised strategies for brands and also guided analytics on Airtel base.

Prior to that, she spent over six years at Contract Advertising as Sr VP and Regional Planning Director – Delhi and South. She has also held senior positions in account planning at JWT.
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016