Cheil Worldwide SW Asia has appointed Atishi Pradhan as Chief Strategy Officer. She will lead the ‘Integrated Strategy’ function at Cheil encompassing traditional, digital, retail and experiential divisions.
She will also spearhead the agency’s proprietary category/ consumer knowledge initiatives and guide both, current and potential clients on brand marketing strategies. In addition, she will play an active role in enhancing data analytics, research, insights and new capabilities for Cheil in the region.
Confirming the appointment Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia said, “We are delighted to have Atishi on board to lead our ‘Integrated Strategy’ function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”
Pradhan’s experience of over two and a half decades encompasses a multitude of diverse categories ranging from FMCG to technology, education and health. It is her belief that strong ‘business objectives’ orientation for brands is the need of the hour which drives one’s ability to devise brand strategy rooted in long-term objectives, as well as immediate imperatives that arise from changing competition, changing consumers, changing technologies, said an official release.
Commenting on her joining, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I am looking to bringing about transformations that drive brand solutions and create brand opportunities.”
She joins from Mogae Media, which she joined in February 2012 as Chief Strategy Officer. At Mogae, she devised strategies for brands and also guided analytics on Airtel base.
Prior to that, she spent over six years at Contract Advertising as Sr VP and Regional Planning Director – Delhi and South. She has also held senior positions in account planning at JWT.