Cheil Worldwide SW Asia [Cheil India] announced the appointment of Arun Sharma as Vice President, Integrated Strategic Planning. Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia in creating brand opportunities to drive brand growth and experiences.
Sharma comes with over a decade and half years of experience that cuts across categories and businesses that include aviation, automobiles, banking & finance, confectionery, FMCG, technology and telecom.
Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multidimensional. Arun’s skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India’s growth story.”
“In today’s complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun’s coming on board. We have worked together before and he brings a great combination of left & right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike,” said Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia.
Sharma moves from DDB Mudra Delhi where he was Vice President and Head, Strategic Planning. Prior to DDB Mudra he has worked with Contract Advertising, ABN Amro, Rediffusion Y&R, Lowe Lintas. Career clients include Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet Airlines, Spice Telecom, Whirlpool, Wrigley’s, Yamaha to name a few.
Sharma is a Bachelor in Business Studies from Jamia Millia Islamia, and also holds a Post Graduate Diploma in Business Management. He is currently pursuing a PhD in Business Administration under the aegis of the AIMA-AMU joint program.