Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil India to handle social media duties for UCWeb

26-May-2016
Font Size   16
Cheil India to handle social media duties for UCWeb

Cheil India continues to show strong new business momentum with its appointment as the Social media agency for UCWeb India, an Alibaba mobile business group company.

 UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps), a mobile traffic platform (UC Union) among others. UC Browser, the flagship product from UCWeb, is India’s most used mobile browser with over 55% market share as of April 2016. It’s also the world’s No.2 and Asia’s No.1 mobile browser. Cheil will handle social media duties for UC Browser in India.

 Commenting on the association, Constantin Wu, Head of Marketing, UCWeb India, said, “We are delighted to have Cheil as our social media agency for UC Browser. This is the first time we are going to work with a social media partner and are really excited about it. As UC Browser continues to grow rapidly in India market, we needed someone to further accelerate our growth and found the right partner in Cheil, as they displayed deep understanding of our product, user insights and has proven capability in managing small to large social media campaigns.”

Commenting on the win Shiv Sethuraman, Group President South-West Asia & Sanjeev Jasani, Head Digital, Cheil India, said, “Mobile browser apps have been steadily evolving and are now able to offer as many features as their desktop counterparts. UC Browser has pushed the boundaries and come up with a dazzling product that’s not just fast and loads quickly but also has a lot of useful features built in. We at Cheil are proud to associate with a brand like UC Browser that is constantly innovating.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business