Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil India to handle social media duties for UCWeb

26-May-2016
Font Size   16
Share
Cheil India to handle social media duties for UCWeb

Cheil India continues to show strong new business momentum with its appointment as the Social media agency for UCWeb India, an Alibaba mobile business group company.

 UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps), a mobile traffic platform (UC Union) among others. UC Browser, the flagship product from UCWeb, is India’s most used mobile browser with over 55% market share as of April 2016. It’s also the world’s No.2 and Asia’s No.1 mobile browser. Cheil will handle social media duties for UC Browser in India.

 Commenting on the association, Constantin Wu, Head of Marketing, UCWeb India, said, “We are delighted to have Cheil as our social media agency for UC Browser. This is the first time we are going to work with a social media partner and are really excited about it. As UC Browser continues to grow rapidly in India market, we needed someone to further accelerate our growth and found the right partner in Cheil, as they displayed deep understanding of our product, user insights and has proven capability in managing small to large social media campaigns.”

Commenting on the win Shiv Sethuraman, Group President South-West Asia & Sanjeev Jasani, Head Digital, Cheil India, said, “Mobile browser apps have been steadily evolving and are now able to offer as many features as their desktop counterparts. UC Browser has pushed the boundaries and come up with a dazzling product that’s not just fast and loads quickly but also has a lot of useful features built in. We at Cheil are proud to associate with a brand like UC Browser that is constantly innovating.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.