Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil India appoints Sonal Narain as Chief Strategy Officer

02-June-2015
Font Size   16
Share
Cheil India appoints Sonal Narain as Chief Strategy Officer

Cheil India has appointed Sonal Narain  from the Asia Pacific region as Chief Strategy Officer. Cheil announced that Sonal Narain will be based in the firm’s Gurgaon office, the regional headquarters for South-West Asia. Narain  currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice). At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore. She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council. Remarking on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said, “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s Planning and Strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”

Narain  said, “The opportunity to marry human insight with technology and create fundamental change only comes along once in a while and few agencies are as well placed to take advantage of this as Cheil India is. As a dynamic & young organisation that’s shown steady growth in both size & reputation, Cheil seeks to up the ante and I'm hugely excited to be part of that.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education