Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil India announces new appointments in Digital and Strategic Planning

20-January-2016
Font Size   16
Share
Cheil India announces new appointments in Digital and Strategic Planning

Cheil India has announced the appointment of Shekhar Suri and Farah Bashir to bolster their Digital and Strategic Planning capabilities.

 Shekhar Suri, joins Cheil as General Manager-Digital and will be reporting to Sanjeev Jasani, Head- Digital. Farah Bashir, General Manager-Planning will be reporting to Sonal Narain, Chief Strategy Officer.

Speaking on the new appointments, Sanjeev Jasani, Head- Digital & Sonal Narain, Chief Strategy Officer, Cheil India, said, “2016 is going to be bigger and better for us. We are going to be even more aggressive and will be strengthening not just our talent pool but our internal capabilities as well. Shekhar and Farah’s proven track record and expertise will only help in further amplifying and accelerating growth for us. We are excited to have them on board, partnering us in scripting Cheil’s growth story in 2016.”

Shekhar Suri comes with over 13 years experience in management and leadership in India, Sri Lanka and Africa. He has worked across categories, such as, consumer durable, banking, telecommunication and advertising. He has been a part of setting up brown field projects and lead the business development and marketing strategy globally for some of the key clients like Bharti Airtel, Idea Cellular, Aircel, Reckit Benkiser. Shekhar is a Post graduate in International Business. In his last stint, he was with DigitasLBi where he was heading the Delhi Branch, he has played an instrumental role in establishing the agency in the region. He has also been associated with companies such as LG Electronics, Bharti Telesoft and Tech Mahindra in the past.

Farah Bashir has over 12 years of experience across geographies- India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil, where she has worked as a journalist, research analyst, marketing professional before moving to the planning side of advertising. In her last stint, Farah was Vice President Planning at Lintas, She also been associated with DDB Mudra, Unilever Asia, Quantum Market Research and Reuters in the past. She has lent her expertise to myriad accounts, such as, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.