Cheil India announces new appointments in Digital and Strategic Planning
Cheil India has announced the appointment of Shekhar Suri and Farah Bashir to bolster their Digital and Strategic Planning capabilities.
Shekhar Suri, joins Cheil as General Manager-Digital and will be reporting to Sanjeev Jasani, Head- Digital. Farah Bashir, General Manager-Planning will be reporting to Sonal Narain, Chief Strategy Officer.
Speaking on the new appointments, Sanjeev Jasani, Head- Digital & Sonal Narain, Chief Strategy Officer, Cheil India, said, “2016 is going to be bigger and better for us. We are going to be even more aggressive and will be strengthening not just our talent pool but our internal capabilities as well. Shekhar and Farah’s proven track record and expertise will only help in further amplifying and accelerating growth for us. We are excited to have them on board, partnering us in scripting Cheil’s growth story in 2016.”
Shekhar Suri comes with over 13 years experience in management and leadership in India, Sri Lanka and Africa. He has worked across categories, such as, consumer durable, banking, telecommunication and advertising. He has been a part of setting up brown field projects and lead the business development and marketing strategy globally for some of the key clients like Bharti Airtel, Idea Cellular, Aircel, Reckit Benkiser. Shekhar is a Post graduate in International Business. In his last stint, he was with DigitasLBi where he was heading the Delhi Branch, he has played an instrumental role in establishing the agency in the region. He has also been associated with companies such as LG Electronics, Bharti Telesoft and Tech Mahindra in the past.
Farah Bashir has over 12 years of experience across geographies- India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil, where she has worked as a journalist, research analyst, marketing professional before moving to the planning side of advertising. In her last stint, Farah was Vice President Planning at Lintas, She also been associated with DDB Mudra, Unilever Asia, Quantum Market Research and Reuters in the past. She has lent her expertise to myriad accounts, such as, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions