Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil Comm bags Hyundai premium car accounts

18-January-2005
Font Size   16
Share
Cheil Comm bags Hyundai premium car accounts

Hyundai Motor India has awarded the advertising accounts of the Accent, Sonata, Elantra and Terracan to Cheil Communications.

While the Sonata and Elantra accounts have moved from Saatchi & Saatchi, the Accent and Terracan accounts move from Grey Worldwide. Saatchi & Saatchi will, however, continue to handle the accounts for Hyundai's compact cars — Santro Xing and Getz.

"We have basically consolidated the accounts of the compact cars with Saatchi & Saatchi, while the accounts for the premium cars have been given to Cheil. We felt that activities surrounding our compact models needed more focus. Also the account shifts will help us to infuse fresh thinking in the brands and also help maintain economies of scale," Mr Sanjeev Shukla, Manager (Marketing), Hyundai Motor India, said.

With the shifts, Hyundai's ad spend of about Rs 50 crore is now equally divided between the two agencies.

When asked if the company plans to increase its advertising spend this year, Mr Shukla said that while the ad spends would remain the same, there would be greater focus on direct marketing and association with sports. "In fact, we are increasingly spending in new areas such as database management rather than mainstream advertising. At present, areas such as direct marketing, database management, etc account for about 8-10 per cent of our total advertising and marketing expenditure. This is a general trend being seen in the auto industry," he said.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India