Cheil Worldwide South West Asia has been awarded the complete creative mandate for Net4 India – a leading data centre, cloud hosting and network services provider – in a multi-agency, creative and digital communication pitch. The pitch encompassed strategy, creative and execution plan presentations. The account size is estimated to be Rs 8-10 crore. Incumbent on the account is Euro RSCG.
Commenting on the news in a press statement, Alok Agrawal, COO, Cheil Worldwide SW Asia said, “The win is yet another testimony to Cheil’s integrated expertise. We provided a 360-degree solution to the client’s brief. The challenge now is to enhance awareness for Net4 and make it a top of mind choice in its fields of business.”
“More than just advertising, the brand requires active engagement with the consumers to get into their consideration set. At Cheil, we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4,” he added.
Speaking on the appointment of Cheil as Net4’s creative communication partner, Jasjit Singh Sawhney, Chairman and MD, Net4 said, “Net 4 is a leader in most of its areas of operations, especially web services to SMEs. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil’s understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking.”
Cheil has already begun work with Net4 on its various projects.