In a recent development, Cheil WW SW Asia has been awarded the complete creative mandate for the GMR Sports owned IPL team -Delhi Daredevils, in a multi-agency creative and digital communication pitch. Cheil team bowled out eleven agencies that were also in the fray to win the Delhi Daredevils account in the multi-session pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL. Leo Burnett is the incumbent agency on the account.
Confirming the same in an official communiqué, Alok Agrawal, COO Cheil WW SW Asia, said, “This is extremely exciting. Taking into account the rigorous pitch process and the competition, we are truly delighted to have won this account. This win is also testimony to Cheil’s integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising.”
Speaking on the appointment of Cheil WW SW Asia as Delhi Daredevils’ creative communication partner, Amrit Mathur, Vice President – Head Operations, GMR Sports said, “Cheil’s understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated next level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.&rdquo
Commenting on the win, Jae Hong Kim, Managing Director, Cheil WW SW Asia, said, “We are extremely happy to be associated with the Delhi Daredevils team. Cheil has great experience in sports marketing the world over including the Olympics and Chelsea Football Club. We hope to bring all that experience to Delhi Daredevils.”
The dates for IPL 2012 have already been confirmed by the authorities. The tournament will begin in Chennai on 4 April 2012, and end on 27 May 2012. An Opening ceremony will be held in Chennai on 3 April, a day before the inaugural game.