Following the news of Everest President Prabhakar Mundkur’s resignation comes the announcement of his successor. Mahesh Chauhan, who heads Rediffusion’s Bangalore operations, is all set to take over as the agency’s next President. Speaking exclusively to exchange4media.com, Chauhan confirmed this development.
Dwelling on his plans for Everest, Chauhan said, “I am entering Everest with no preconceived plans. I want to first understand the agency and the culture before chalking out my agenda. However, I do believe that one of the fundamental factors missing in Indian agencies is the thrust on self-branding. One of my focuses would be to build a brand for the agency even as we help build brands for our clients.”
According to Chauhan, a decision is yet to be taken on who will succeed him at Rediffusion Bangalore. He added that at this point of time the agency is open to both people within the agency and those elsewhere.
Chauhan, who took over the activities at Rediffusion, Bangalore on January 15, 2003, has a career spanning almost 12 years. Starting with O&M, Mumbai in 1992, he went on to hold different positions at Rediffusion, Leo Burnett, and again at Rediffusion. Joining Everest, he will relocate to Mumbai and officially take over responsibilities on April 12, 2004.